The Paradox of Choice

A societal criticism of our fixation with choice, and how it adds to anxiety, unhappiness, and regret, in the style of Alvin Tofflers Future Shock. The authors new preface is included in this paperback edition. Whether its buying a pair of jeans, getting a cup of coffee, picking a long-distance carrier, applying to college, selecting a doctor, or setting up a 401(k), everyday decisions have grown increasingly difficult owing to the overwhelming number of options with which we are faced. We presume that having more alternatives equals having better options and being more satisfied as Americans. Excessive choice, on the other hand, might cause you to second-guess your decisions before you make them, set you up for excessively high expectations, and make you blame yourself for any and all failures. This can lead to decision-making paralysis, anxiety, and chronic stress in the long run. And, in a culture that teaches us that theres no justification for not being perfect when you have so many alternatives, having too many options can lead to severe depression. Barry Schwartz demonstrates in The Paradox of Choice when choice—the characteristic of human freedom and self-determination that we prize—becomes harmful to our psychological and emotional well-being. Schwartz demonstrates how the enormous growth in choice—from the ordinary to the deeper issues of managing job, family, and individual needs—has paradoxically become a problem rather than a solution in clear, entertaining, and anecdotal writing. Schwartz also demonstrates how our preoccupation with choice leads us to seek out things that make us feel worse. Schwartz presents the counterintuitive case that reducing options may considerably reduce stress, anxiety, and busyness in our lives by combining existing social scientific data. He outlines eleven practical techniques for reducing the amount of options available to a manageable number, developing the discipline to focus on the most essential options while ignoring the rest, and finally gaining greater satisfaction from the decisions you must make.