Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Broderick Stephen Harvey is an American comedian, businessman and entertainer. He hosts The Steve Harvey Morning Show, Family Feud, Celebrity Family Feud, the Miss Universe competition and Fox's New Year's Eve. Harvey began his career as a comedian.

Steve

Jason Zweig first started writing a personal finance column for The Wall Street Journal in 2008. Zweig also edited Benjamin Graham's The Intelligent Investor, which Warren Buffett said "by far the finest book about investing ever published." He's the author of Your Money and Your Brain, one of the first books to look at investing's biology, as well as The Devil's Financial Dictionary, a satirical lexicon of Wall Street jargon.

Jason

Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy, and won the U.S. Junior Chess championship in 1993 and 1994. The film "Searching for Bobby Fischer" is based on his early life.

Josh

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.

Arianna

Dr. David Sinclair, a Professor of Genetics at Harvard Medical School, is one of the most well-known researchers in the field of rejuvenation. David is Australian-born and released his bestselling book, 'Lifespan: Why We Age and Why We Don’t Have To', in 2019.

David

<p>&nbsp;Simon Oliver Sinek is a British-American author and motivational speaker. His first book, Start With Why: How Great Leaders Inspire Everyone to Take Action , was published in 2009; his most recent book, <a href="https://bestbooks.to/book/the-infinite-game_simon-sinek" target="_self">The Infinite Gam</a>e: The Pursuit of Happiness in Its Own Terms , was published in 2017. He has been featured as a guest on The Oprah Winfrey Show, TEDx conferences, and at the United Nations Global Compact Leaders Summit.</p>


Simon

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former option trader and risk analyst, whose work concerns problems of randomness, probability, and uncertainty.

Nassim Nicholas Taleb

Jocko Willink is an American retired officer of the United States Navy, who served in the Navy SEAL teams. He is also a podcaster and author. His military service saw combat actions in the war in Iraq, where he eventually commanded the SEAL Team 3's Task Unit Bruiser that fought in the bloody battle

Jocko

Barry

A societal criticism of our fixation with choice, and how it adds to anxiety, unhappiness, and regret, in the style of Alvin Tofflers Future Shock.  The authors new preface is included in this paperback edition.  Whether its buying a pair of jeans, getting a cup of coffee, picking a long-distance carrier, applying to college, selecting a doctor, or setting up a 401(k), everyday decisions have grown increasingly difficult owing to the overwhelming number of options with which we are faced. We presume that having more alternatives equals having better options and being more satisfied as Americans.  Excessive choice, on the other hand, might cause you to second-guess your decisions before you make them, set you up for excessively high expectations, and make you blame yourself for any and all failures.  This can lead to decision-making paralysis, anxiety, and chronic stress in the long run.  And, in a culture that teaches us that theres no justification for not being perfect when you have so many alternatives, having too many options can lead to severe depression. Barry Schwartz demonstrates in The Paradox of Choice when choice—the characteristic of human freedom and self-determination that we prize—becomes harmful to our psychological and emotional well-being.  Schwartz demonstrates how the enormous growth in choice—from the ordinary to the deeper issues of managing job, family, and individual needs—has paradoxically become a problem rather than a solution in clear, entertaining, and anecdotal writing.  Schwartz also demonstrates how our preoccupation with choice leads us to seek out things that make us feel worse. Schwartz presents the counterintuitive case that reducing options may considerably reduce stress, anxiety, and busyness in our lives by combining existing social scientific data.  He outlines eleven practical techniques for reducing the amount of options available to a manageable number, developing the discipline to focus on the most essential options while ignoring the rest, and finally gaining greater satisfaction from the decisions you must make. 

Pavel Tsatsouline, is the Chairman of StrongFirst, Inc., a fitness instructor who has introduced SPETSNAZ training techniques from the former Soviet Union to US Navy SEALs, Marines and Army Special Forces, and shortly thereafter to the American public.

Pavel

The Paradox of Choice

 an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He frequently publishes editorials in the New York Times applying his research in psychology to current events.

Barry Schwartz

Best author’s book

The Paradox of Choice

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Antonio García Martínez

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Arianna Huffington

David Sinclair

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Jocko Willink