Customers for Life

In this updated and revised edition of the bestselling classic, Carl Sewell adds fresh advice, inspiring examples, and additional resources to help you reach beyond today's competition to win customers for life. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life, a lively, down-to-earth narrative that set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material based on the lessons Sewell has learned over the last ten years.