Confessions of the Pricing Man

The Truth About Pricing is the essential guide to the most complex and important business decision of all: setting a price. Whether you are in business, government, or not-for-profit, every day you make decisions about whether something is worth your money or time. The truth about pricing is that it s more an art than a science—and more than just a matter of dollars and cents. From global release of the latest electronic gadget to the bewildering gyrations of oil futures—from big decisions such as new product development to small ones such as slicing bread at the deli counter—pricing is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.