Community Building on the Web

How do some sites, such as America Online, eBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? Amy Jo Kim, the author of Community Building on the Web and consultant to some of the most successful Internet communities, shows how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides templates and questionnaires to use in building their own communities.