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336 pages, 2010

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Bringing together a remarkably diverse range of scientific data, bestselling author and psychologist Richard Wiseman had grown increasingly frustrated with the self-help industry's snake-oil treatments. Here, he crafted a no-nonsense response to their ineffectual programs. Filled with tips and tricks that come straight from the latest scientific journals and his own original research, Wiseman outlined the new science of rapid change and described with clarity and infectious enthusiasm how these quirky, sometimes counterintuitive techniques can be effortlessly incorporated into your everyday life.

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