Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Chris

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Blair

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

Ryan

Chris Anderson is a British-American businessman who is the head of TED, a non-profit organization that provides idea-based talks and hosts an annual conference in Vancouver, British Columbia, Canada.

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Jeff Patton has designed and developed software for the past 12 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular Jeff has specialized in the application of user centered design techniques to improve Agile requirements, planning, and products. Some of his recent writing on the subject can be found at www.AgileProductDesign.com and Alistair Cockburn’s Crystal Clear. His forthcoming book to be released in Addison-Wesley’s Agile Development Series gives tactical advice to those seeking to deliver useful, usable, and valuable software.Jeff works currently as an independent consultanJeff Patton has designed and developed software for the past 12 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular Jeff has specialized in the application of user centered design techniques to improve Agile requirements, planning, and products. Some of his recent writing on the subject can be found at www.AgileProductDesign.com and Alistair Cockburn’s Crystal Clear. His forthcoming book to be released in Addison-Wesley’s Agile Development Series gives tactical advice to those seeking to deliver useful, usable, and valuable software.Jeff works currently as an independent consultant, is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with StickyMinds.com and IEEE Software, and a winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development.

Jeff

Leah

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Garr

Librarian Note: There is more than one author by this name in the Goodreads database.Hi my name's Michael Johnson, I'm a designer and brand consultant based in London. My company johnson banks creates brands for organisations and companies across the world. We've rebranded London's Science Museum, Virgin Atlantic and Unicef UK. Globally we've branded a space observatory in Japan, a famous park in Paris, worked for the Guggenheim in New York and the Gates foundation in the Middle East. We're currently working with one of the pioneers of a freer internet, Mozilla, producers of the Firefox browser.I became interested in writing books about 15 years ago when I started work on my first book, Problem Solved, recently out in its second edition (PhLibrarian Note: There is more than one author by this name in the Goodreads database.Hi my name's Michael Johnson, I'm a designer and brand consultant based in London. My company johnson banks creates brands for organisations and companies across the world. We've rebranded London's Science Museum, Virgin Atlantic and Unicef UK. Globally we've branded a space observatory in Japan, a famous park in Paris, worked for the Guggenheim in New York and the Gates foundation in the Middle East. We're currently working with one of the pioneers of a freer internet, Mozilla, producers of the Firefox browser.I became interested in writing books about 15 years ago when I started work on my first book, Problem Solved, recently out in its second edition (Phaidon Press, 2012). That identified the recurring issues I faced as a designer, splitting them up into 19 different types and supplying the answer.More recently I've just published Branding. In Five and a Half Steps (Thames and Hudson 2016). This is an attempt on my part to write a definitive guide to the strategy and design of brand identities. Up until now, you've been faced with a pile of books on strategy, or a separate pile on logo design. I wanted to put all that I've learned in 25 years at branding's coal-face into just one, reasonably priced book, and fill it with good advice and great examples. You can see more of my work at johnsonbanks.co.uk, and read more of my thoughts on the johnson banks thought for the week - our design blog which often gets hundreds of thousands of hits.

Michael

Victor

Few among us are born talented copywriters—that rare combination of both facile wordsmiths and natural salespeople.  Most of us need some help, and even the most talented can improve by studying the best.  Victor O.  Schwab was one of the greats.  Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.  How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. 

Scott Adams is the creator of the Dilbert comic strip, and the author of several nonfiction works of satire, commentary, and business. His Dilbert series came to national prominence through the downsizing period in 1990s America and was then distributed worldwide.

Scott

How to Write a Good Advertisement

Victoria is the product of a British mother, a Beverly Hills father, and a southern upbringing. Because of this, she has been known to say "tom-ah-toes," "like," and "y'all."She also tells stories.She loves fairy tales, and folklore, and stories that make her wonder if the world is really as it seems. Victoria is the product of a British mother, a Beverly Hills father, and a southern upbringing. Because of this, she has been known to say "tom-ah-toes," "like," and "y'all."She also tells stories.She loves fairy tales, and folklore, and stories that make her wonder if the world is really as it seems. 

Victor O. Schwab

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How to Write a Good Advertisement

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