How to Write a Good Advertisement

Few among us are born talented copywriters—that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even the most talented can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own.