The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding have been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. This book also tackles one of the most challenging marketing problems today: branding on the Web—a topic covered in its companion volume, 11 Immutable Laws of Internet Branding. Tapping into their own deep knowledge and resources, they unearth provocative examples and insightful analysis. Offering insights that challenge what you thought you knew about branding, this book proves once again why Al Ries and Laura Ries are two of the most respected experts in marketing today. "xf