Identity Designed

Identity Designed, by David Airey, is the definitive guide to visual branding. Written by a best-selling author and renowned designer, the book formalizes the process and benefits of brand identity design. It includes high caliber projects from a variety of the world’s most talented design studios. The reader will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. They will also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides and future-proofing their designs. Each identity case study is followed by a recap of key points.