Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

George

Naomi Oreskes is an American historian of science. She became Professor of the History of Science and Affiliated Professor of Earth and Planetary Sciences at Harvard University in 2013, after 15 years as Professor of History and Science Studies at the University of California, San Diego.

Naomi

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

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<p>Desription of the person in few words</p>


Testable

Gary

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Sendhil

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Nathaniel Read "Nate" Silver (born January 13, 1978) is an American statistician and writer who analyzes baseball and elections. He is currently the editor-in-chief of ESPN's FiveThirtyEight blog and a Special Correspondent for ABC News. Silver first gained public recognition for developing PECOTA, a system for forecasting the performance and career development of Major League Baseball players, which he sold to and then managed for Baseball Prospectus from 2003 to 2009.In 2007, writing under the pseudonym "Poblano", Silver began to publish analyses and predictions related to the 2008 United States presidential election. At first this work appeared on the political blog Daily Kos, but in March 2008 Silver established his own website, FiveThiNathaniel Read "Nate" Silver (born January 13, 1978) is an American statistician and writer who analyzes baseball and elections. He is currently the editor-in-chief of ESPN's FiveThirtyEight blog and a Special Correspondent for ABC News. Silver first gained public recognition for developing PECOTA, a system for forecasting the performance and career development of Major League Baseball players, which he sold to and then managed for Baseball Prospectus from 2003 to 2009.In 2007, writing under the pseudonym "Poblano", Silver began to publish analyses and predictions related to the 2008 United States presidential election. At first this work appeared on the political blog Daily Kos, but in March 2008 Silver established his own website, FiveThirtyEight.com. By summer of that year, after he revealed his identity to his readers, he began to appear as an electoral and political analyst in national print, online, and cable news media.The accuracy of his November 2008 presidential election predictions—he correctly predicted the winner of 49 of the 50 states—won Silver further attention and commendation. The only state he missed was Indiana, which went for Barack Obama by one percentage point. He correctly predicted the winner of all 35 U.S. Senate races that year.In April 2009, he was named one of The World's 100 Most Influential People by Time.In 2010, Silver's FiveThirtyEight. blog was licensed for publication by The New York Times. The newly renamed blog, FiveThirtyEight: Nate Silver's Political Calculus, first appeared in The Times on August 25, 2010. In 2012 and 2013, FiveThirtyEight won Webby Awards as the "Best Political Blog" from the International Academy of Digital Arts and Sciences.Silver's book, 
  The Signal and the Noise
, was published in September 2012. It subsequently reached The New York Times best seller list for nonfiction, and was named by Amazon.com as the #1 best nonfiction book of 2012. The Signal and the Noise won the 2013 Phi Beta Kappa Award in Science. The book has been published in eight languages.In the 2012 United States presidential election between Barack Obama and Mitt Romney, he correctly predicted the winner of all 50 states and the District of Columbia. That same year, Silver's predictions of U.S. Senate races were correct in 31 of 33 states; he predicted Republican victory in North Dakota and Montana, where Democrats won.In July 2013, it was revealed that Silver and his FiveThirtyEight blog would depart The New York Times and join ESPN. In his new role at ESPN, Silver would become editor-in-chief of the FiveThirtyEight site. ESPN would own the FiveThirtyEight site and the brand. The ESPN-owned FiveThirtyEight launched on March 17, 2014. Silver's lead article explained that the site would focus on a broad range of subjects under the general rubric of "data journalism".

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Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Failure is the most fundamental feature of biological, social and economic systems.  Just as species fail—and become extinct—so do companies, brands and public policies.  And while failure may be hard to handle, understanding the pervasive nature of failure in the world of human societies and economies is essential for those looking to succeed. Linking economic models with models of biological evolution, Why Most Things Fail identifies the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises.  Throughout the book, author Paul Ormerod exposes the flaws in some of todays most basic economic assumptions, and examines how professionals in both business and government can help their organizations survive and thrive in a world that has become too complex.  Along the way, Ormerod discusses how the Iron Law of Failure applies to business and government, and reveals how you can achieve optimal social and economic outcomes by properly adapting to a world characterized by constant change, evolution and disequilibrium. Filled with in-depth insight, expert advice and illustrative examples, Why Most Things Fail will show you why failure is so common and what you can do to become one of the few who succeed. 

Ev Williams is an American computer programmer and Internet entrepreneur who has founded several Internet companies. Williams was previously chairman and CEO of Twitter. He also founded Blogger and Medium, two of the largest and most notable blog distribution websites.

Why Most Things Fail

Paul Ormerod was the head of the Economic Assessment Unit at The Economist and the director of economics at the Henley Centre for Forecasting in England. He has taught economics at the universities of London and Manchester, and was a founder of the consulting firm Volterra. He lives in London.

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