Just My Type

In his book Just My Type, author Simon Garfield explores how some fonts catch on and others never do. He explores the cultural and historical reasons why some people think Comic Sans is funny while others find it ugly, and shows how some fonts are used to attract customers while others are used to make a political point. Garfield focuses on fonts that have become popular not just once but repeatedly through out history, such as Helvetica, which has been embraced by both Apple and Ikea; and he examines those fonts that are only used for one specific purpose -- for example, Bodoni is only used in law firms so that attorneys can show off their knowledge of Latin.