Happy Money

Elizabeth Dunn and Michael Norton, professors in the field of behavioral science, researched the popular belief that spending money on oneself can bring happiness. They explain that most people's intuitions are wrong and show how to make better decisions by following five core principles: (1) choose experiences over stuff, (2) buy time, (3) think about yourself less often, (4) spend money on others, and (5) be a social shopper. Companies like Google, Pepsi, and Charmin have put these principles into action by using scientific research to increase worker productivity and customer satisfaction.