Hacking Growth

The definitive playbook by the pioneers of growth hacking, one of the hottest business methodologies in Silicon Valley and beyond. With unparalleled access to the minds behind some of history's most innovative companies, this unprecedented book reveals the secrets to success that have been tested and proven countless times over by today's tech giants. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpaces sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.