Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Tim Ferriss is author of three #1 NYT/WSJ bestsellers: The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef. He is also a start-up advisor specializing in positioning, PR, and marketing (Uber, Evernote, etc.). When not damaging his body with abusive sports, he enjoys chocolate, bear claws, and Japanese animation. 

Timothy

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Samuel Benjamin Harris is an American author, neuroscientist, philosopher and podcast host. His work touches on a wide range of topics, including rationality, religion, ethics, free will, neuroscience, meditation, philosophy of mind, politics, terrorism, and artificial intelligence. Since September 2013, Harris has hosted the Making Sense podcast (originally titled Waking Up), in which he interviews guests, responds to critics, and discusses his views. In September 2018 Harris released a meditation app, Waking Up with Sam Harris.

Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the New England Patriots of the National Football League (NFL). He is one of only two players to win five Super Bowls (the other being defensive player Charles Haley) and the only player to win them all playing for one team.After playing college football for the University of Michigan, Brady was drafted by the Patriots in the sixth round of the 2000 NFL Draft. In Brady's 15 seasons as a starter, he has quarterbacked the Patriots to seven Super Bowl appearances, the most for any player in history.Brady has been honored with four Super Bowl MVP awards (Super Bowl XXXVI, XXXVIII, XLIX, and LI), the most ever by a single player, has won two league MVP Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the New England Patriots of the National Football League (NFL). He is one of only two players to win five Super Bowls (the other being defensive player Charles Haley) and the only player to win them all playing for one team.After playing college football for the University of Michigan, Brady was drafted by the Patriots in the sixth round of the 2000 NFL Draft. In Brady's 15 seasons as a starter, he has quarterbacked the Patriots to seven Super Bowl appearances, the most for any player in history.Brady has been honored with four Super Bowl MVP awards (Super Bowl XXXVI, XXXVIII, XLIX, and LI), the most ever by a single player, has won two league MVP awards (2007 and 2010), has been selected to 12 Pro Bowls, and has led his team to more division titles (14) than any other quarterback in NFL history. As of the end of the 2016 season, Brady is fourth all-time in career passing yards, fourth in career touchdown passes, and third in career passer rating. His career postseason record is 25–9, winning more playoff games than any other quarterback, and he has appeared in more playoff games than any player at any position. Brady has never had a losing season as a starting quarterback in the NFL. His 208 combined regular-season and postseason wins are also the most of any quarterback in NFL history. Because of his accomplishments and accolades, many analysts and sportswriters consider Brady to be among the greatest quarterbacks of all time. Due to his late draft selection, Brady is considered to be the biggest "steal" in the history of the NFL Draft.For his alleged involvement in the highly publicized Deflategate football tampering scandal, Brady was suspended for the first four games of the 2016 NFL season. Subsequently, Brady went on to win Super Bowl LI and Super Bowl MVP that season.Brady has been married to Brazilian supermodel Gisele Bündchen since 2009.

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Brenda

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Tucker Max is an American author and public speaker. He chronicles his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors since Max launched it as the result of a bet in 2000.

Tucker

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

Ryan

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Harley Samuel Pasternak is a Los Angeles-based personal trainer, public speaker and NY Times best-selling author known for The Body Reset Diet and the 5-Factor Diet, a popular diet and fitness lifestyle. He holds an Honours Degree in Kinesiology from the University of Western Ontario and a Masters of Science in Exercise Physiology and Nutritional Sciences from the University of Toronto. [wikipedia]

Harley

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Along with ISSA certifications in fitness training, nutrition, and conditioning, Josh has been awarded the prestigious title of Master of Fitness Sciences (MFS). He was also recently named the ISSA Director of Applied Strength and Power Development. In addition to being certified by the NSCA as a Certified Strength and Conditioning Specialist (CSCS) and by NASM as a Performance Enhancement Specialist (PES), Josh completed his Master’s degree in Exercise Science, with an emphasis in Performance Enhancement and Injury Prevention at California University of Pennsylvania. He is the co-author of the elitefts™ best-selling eBook, Metroflex Gym Powerbuilding Basics.As an athlete, Josh won many national and world titles in both powerlifting and strAlong with ISSA certifications in fitness training, nutrition, and conditioning, Josh has been awarded the prestigious title of Master of Fitness Sciences (MFS). He was also recently named the ISSA Director of Applied Strength and Power Development. In addition to being certified by the NSCA as a Certified Strength and Conditioning Specialist (CSCS) and by NASM as a Performance Enhancement Specialist (PES), Josh completed his Master’s degree in Exercise Science, with an emphasis in Performance Enhancement and Injury Prevention at California University of Pennsylvania. He is the co-author of the elitefts™ best-selling eBook, Metroflex Gym Powerbuilding Basics.As an athlete, Josh won many national and world titles in both powerlifting and strongman. At 22 years of age, he was the youngest person in powerlifting history to bench press 600 pounds raw. He squatted 909 pounds in the USPF, officially bench-pressed 620 pounds raw, and officially deadlifted 810 pounds raw. In 2005, he won the Atlantis Strongest Man in America competition.

Josh

Broderick Stephen Harvey is an American comedian, businessman and entertainer. He hosts The Steve Harvey Morning Show, Family Feud, Celebrity Family Feud, the Miss Universe competition and Fox's New Year's Eve. Harvey began his career as a comedian.

Steve

John

You were born to be a man, but somewhere along the way, you started to live an ordinary life.  Now it's time to step into the spotlight.  Fitness experts John Romaniello and Adam Bornstein developed a system that targets hormone optimization.  Their approach is specifically designed to transform you into the Alpha you were always meant to be.  This is no basic-training program: Strong.  Confident.  Powerful.  It's Man 2. 0—a state-of-the-art plan for becoming physically and mentally stronger, progressing past plateaus, looking your best when you want to—even reversing the aging process. 

Terry Crews is an American actor, comedian, activist, artist, and former professional football player.

Adam Bornstein

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Man 2.0: Engineering the Alpha

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