The Aspirational Investor

In The Alignment Effect, Ashvin B. Chhabra, the chief investment officer of Merrill Lynch Wealth Management, explains why goals, not markets, should be the primary focus of any investment strategy and offers a practical, innovative framework for making smarter choices about aligning your goals to your investment strategy. Chhabra highlights the fact that conventional portfolio theory and the grand debates in finance have offered investors only incomplete solutions. What is needed—and what this book delivers—is a framework that shifts the focus of investment strategy from portfolios and markets to individuals and their objectives.