Subliminal

From the best-selling author of The Drunkard’s Walkand coauthor of The Grand Design (with Stephen Hawking), a startling, eye-opening examination of how the unconscious mind shapes our experience of the world. Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process, he shows how we misremember important events and misinterpret others' intentions; how we misperceive our experiences with family members, friends, and business associates; and how stock market investors often make bad decisions based on flawed assumptions.