No Rules Rules

Netflix cofounder Reed Hastings reveals for the first time the culture behind one of the world's most innovative and imaginative companies. There's never been a company like Netflix. Not only because it has led a revolution in the entertainment industries; or because it generates billions of dollars in annual revenues; or even because it is watched by hundreds of millions of people in nearly 200 countries. When Hastings founded Netflix, he developed a set of counterintuitive and radical management principles that would allow the company to reinvent itself over and over on the way to becoming one of the most loved brands in the world. Rejecting conventional wisdom under which other companies operate, Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context rather than controls.