Leading Minds

Leading Minds reveals a crucial and often ignored component of leadership -- the mind. Gardner examines what distinguishes the mind of an effective leader, and what is the mentality of his or her followers? Gardner argues that the key to leadership is the creation of an arresting story—one that grabs the follower's attention and inspires them to greater efforts. He elaborates a plausible typology of leadership, identifies several core characteristics of leaders, and surmises how each archetype can be activated to help you reach your goals.