The New Rules of Marketing and PR

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the next big thing. The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, youll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. Youll learn how get the right information to the right people at the right time―at a fraction of the cost of traditional advertising.