How to Measure Anything

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to make less risky business decisions. Author Douglas W. Hubbard shows you how to inform yourself in order to understand the value of those things in your own business, government agency or other organization that, until now, you may have considered immeasurable. Using his proven measurement framework—a step-by-step process that allows anyone to more accurately assess the value of anything from customer satisfaction to technology risk—Hubbard shows you how to measure those things in an effective and efficient manner. It's a book that will change the way you view your job, your business and your world. This fully revised edition adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction. While the overall content has been simplified to make it easier for readers who may not need the more technical applications, those readers who want to dig deeper can still learn about them.