Name: Buyology
Rating: 3.90 (1 reviews)
Author: Martin Lindstrom

Martin

Do you believe ads, slogans, phrases or jingles influence our buying decisions? BUYOLOGY presents eye-grabbing findings from a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands and products. 

Brendon Burchard is a #1 New York Times best-selling author and "the world's leading high performance coach". His latest book, High Performance Habits, was a Wall Street Journal best-seller and named by Amazon as one of its top three best business and leadership books of 2017.

Brendon

Buyology

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Brian Armstrong is the co-founder and chief executive of Coinbase, the largest cryptocurrency exchange in the U.S. Coinbase raised $300 million in October 2018 in a financing round led by Tiger Global that valued the company at $8 billion.

Brian

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The 22 Immutable Laws of Marketing

Ev Williams is an American computer programmer and Internet entrepreneur who has founded several Internet companies. Williams was previously chairman and CEO of Twitter. He also founded Blogger and Medium, two of the largest and most notable blog distribution websites.

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Positioning

Ryan

Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.

Daymond

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Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. Previously, he led the Rider Growth teams at Uber.

Andrew

My Life in Advertising

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Raymond Dalio is an American billionaire investor, hedge fund manager, and philanthropist. Dalio is the founder, co-chairman and co-chief investment officer of investment firm Bridgewater Associates, one of the world's largest hedge funds. Bloomberg ranked him as the world's 79th-wealthiest person in February 2020.

Harry

Scott Adams is the creator of the Dilbert comic strip, and the author of several nonfiction works of satire, commentary, and business. His Dilbert series came to national prominence through the downsizing period in 1990s America and was then distributed worldwide.

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The Secret of Selling Anything

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Melinda Ann Gates, is an American philanthropist and a former general manager at Microsoft. In 2000, she co-founded the Bill & Melinda Gates Foundation with her ex-husband Bill Gates, the world's largest private charitable organization as of 2015.

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Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

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Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

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Ryan Peterson is the founder and current CEO of Flexport.

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Gary Vaynerchuk is born on November 14, 1975. He is a Belarusian American entrepreneur, New York Times best-selling author, speaker and internet personality. First known as a wine critic who expanded his family’s wine business, Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX, and as CEO of VaynerX subsidiary, VaynerMedia.

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Ctrl Alt Delete

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Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Buyology

Martin Lindstrom

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