Branson

Richard Branson is not just a daring, self-made billionaire, who headlined the dot-com boom with his Virgin brand; he's a swashbuckling rebel and showman. In this first biography of Branson, British journalist Tom Bower (Fred Goodwin: Who Ran Britain?, Broken Dreams: Vanity, Greed, and the Souring of British Football) offers a scathing portrait of Branson as both entrepreneur and self-promoter. Based on hundreds of interviews conducted with Branson's associates, employees, friends, and family members, Bower's book draws a damning picture of the man once known as Britain's greatest entrepreneur.