William

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Maxwell

María del Carmen Rodríguez del Álamo Lázaro was born on 1965 in Nuremberg, Germany, daugther of a Spanish mother and a North American father. She grew up in Madrid, Spain. She worked during years as secretary. Under the pseudonym of Megan Maxwell (her first heroine), she published romance novels since 2010.

Eric

Josef

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Julie Carlson is the author of Remodelista: A Manual for the Considered Home and cofounder of inspirational home site Remodelista.com. Previously, she worked at the Institute for Architecture and Urban Studies in New York before joining the editorial staff of The New Yorker. A graduate of Brown University, Julie lives in Brooklyn, New York.

Julie

Sir Ebenezer Howard is known for his publication Garden Cities of To-morrow (1898), the description of a utopian city in which man lives harmoniously together with the rest of nature. The publication led to the founding of the Garden city movement, that realized several Garden Cities in Great Britain at the beginning of the Twentieth Century.

Ebenezer

Jessica Nicole Hische is an American letterer, illustrator, and type designer. She is best known for her personal projects, 'Daily Drop Cap' and the Should I Work for Free flowchart.

Jessica

Michael Bierut is a graphic designer, design critic and educator. He designed the logo for Hillary Clinton's 2016 presidential campaign.

Michael

Matej Latin is a Senior Product designer at GitLab and is based in Ljubljana, Slovenia. He writes about design, minimalism and typography.

Matej

Francesco

Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.

Richard H. Thaler

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Ryan Hoover is the founder of Product Hunt, a popular website where you can find the latest products for just about any need or want in your life. He is also working on YourStack, a community platform to find the best apps, products, and tips recommended by people you know. Prior, he created Startup Edition and was Director of Product at PlayHaven. Ryan was the contributing writer to the international bestseller, Hooked: How to Build Habit-Forming Products by Nir Eyal, and has written essays featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web. Fun fact: he doesn't eat pancakes.

Ryan

David Kadavy is bestselling author of The Heart to Start & Design for Hackers, & host of Love Your Work.

David

Sarah

We all constantly interact with type in almost every aspect of our lives.  But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you.  It explains why certain fonts or styles evoke particular experiences and associations.  Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better.  They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. Fonts can alter the meanings of words right before your very eyes. See what personalities fonts have, and what they reveal about YOUR personality. Explore how you respond to fonts emotionally and can make fonts work for your message. Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us. 

Jeremiah Shoaf is a freelance Designer and Art Director based in Oregon. He is the creator and curator of Typewolf, an independent typography site helping designers choose the perfect font combinations.

Sarah Hyndman

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