Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Dr. Ratey and Dr. Hallowell began studying ADHD in the 1980s and co-authored Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood through Adulthood (1994), the first in a series of books that demystify the disorder. Dr. Ratey also co-authored Shadow Syndromes (1997) with Catherine Johnson, PhD, in which he describes the phenomenon of milder forms of clinical disorders. Dr. John J. Ratey, M.D., is an associate clinical professor of psychiatry at Harvard Medical School and has a private practice in Cambridge, Massachusetts.from johnratey.com

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Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

J. Kenji López-Alt is the managing culinary director of SeriousEats.com, author of the James Beard Award–nominated column The Food Lab, and a columnist for Cooking Light. He lives in San Francisco with his wife Adriana.

Dean Ornish is an American physician and researcher. He is the president and founder of the nonprofit Preventive Medicine Research Institute in Sausalito, California and a Clinical Professor of Medicine at the University of California, San Francisco. He is a well-known advocate for using a plant-based diet and healthy lifestyle changes to treat and prevent heart disease.Dean Ornish earned a B.A. in Humanities summa cum laude from the University of Texas in Austin, where he gave the baccalaureate address. He received his M.D. from the Baylor College of Medicine, he was a clinical fellow in medicine at Harvard Medical School, and he completed an internship and residency in internal medicine at the Massachusetts General Hospital.

Dean

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

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Biochemist who specializes in the effects of nutrition on long-term health. He is the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University, and the author of over 300 research papers. He was one of the lead scientists in the 1980s of the China-Oxford Cornell study on diet and disease (known as the China Project), set up in 1983 by Cornell University, the University of Oxford, and the Chinese Academy of Preventive Medicine to explore the relationship between nutrition and cancer, heart and metabolic diseases. The study was described by The New York Times as "the Grand Prix of epidemiology."Biochemist who specializes in the effects of nutrition on long-term health. He is the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University, and the author of over 300 research papers. He was one of the lead scientists in the 1980s of the China-Oxford Cornell study on diet and disease (known as the China Project), set up in 1983 by Cornell University, the University of Oxford, and the Chinese Academy of Preventive Medicine to explore the relationship between nutrition and cancer, heart and metabolic diseases. The study was described by The New York Times as "the Grand Prix of epidemiology."

Max Lugavere is an American television personality, health and science journalist, author, and musician. He resides in Los Angeles, California and New York City. Lugavere earned a degree in film and psychology from the University of Miami in Coral Gables, Florida.

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

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Michael Herschel Greger is an American physician, author, and professional speaker on public health issues, best known for his advocacy of a whole-food, plant-based diet, and his opposition to animal-derived food products.

Dr. Michael Greger

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

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Dave Asprey is a Silicon Valley investor, computer security expert, and entrepreneur who spent 15 years and $250,000 to hack his own biology. He upgraded his brain by >20 IQ points, lowered his biological age, and lost 100 lbs without using calories or exercise. The Financial Times calls him a "bio-hacker who takes self-quantification to the extreme of self-experimentation." His writing has been published by the New York Times and Fortune, and he's presented at Wharton, Kellogg, the University of California, and Singularity University.Dave Asprey is a Silicon Valley investor, computer security expert, and entrepreneur who spent 15 years and $250,000 to hack his own biology. He upgraded his brain by >20 IQ points, lowered his biological age, and lost 100 lbs without using calories or exercise. The Financial Times calls him a "bio-hacker who takes self-quantification to the extreme of self-experimentation." His writing has been published by the New York Times and Fortune, and he's presented at Wharton, Kellogg, the University of California, and Singularity University.

Dave

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

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A simple yet revolutionary approach to improving your body’s oxygen use, increasing your health, weight loss, and sports performance—whether you’re a recovering couch potato or an Ironman triathlon champion.  With a foreword by New York Times bestselling author Dr.  Joseph Mercola. Achieve more with less effort: The secret to weight loss, fitness, and wellness lies in the most basic and most overlooked function of your body—how you breathe.  One of the biggest obstacles to better health and fitness is a rarely identified problem: chronic over-breathing.  We often take many more breaths than we need—without realizing it—contributing to poor health and fitness, including a host of disorders, from anxiety and asthma to insomnia and heart problems. In The Oxygen Advantage, the man who has trained over 5,000 people—including Olympic and professional athletes—in reduced breathing exercises now shares his scientifically validated techniques to help you breathe more efficiently.  Patrick McKeown teaches you the fundamental relationship between oxygen and the body, then gets you started with a Body Oxygen Level Test (BOLT) to determine how efficiently your body uses oxygen.  He then shows you how to increase your BOLT score by using light breathing exercises and learning how to simulate high altitude training, a technique used by Navy SEALs and professional athletes to help increase endurance, weight loss, and vital red blood cells to dramatically improve cardio-fitness. 

Laird Hamilton is an American big-wave surfer, co-inventor of tow-in surfing, and an occasional fashion and action-sports model.

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David Allen is a productivity consultant who is best known as the creator of the time management method known as "Getting Things Done".

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The Oxygen Advantage

International best-selling author of The Oxygen Advantage and creator and master instructor of the Oxygen Advantage® technique, Patrick McKeown is widely regarded as one of the world's leading breathing re-education experts.International best-selling author of The Oxygen Advantage and creator and master instructor of the Oxygen Advantage® technique, Patrick McKeown is widely regarded as one of the world's leading breathing re-education experts.

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The Oxygen Advantage

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The Oxygen Advantage

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Nir Eyal

John J. Ratey

Reid Hoffman

J. Kenji López-Alt

Dean Ornish et al.

Paul Graham

Robb Wolf

Marah Stets

T. Colin Campbell

Max Lugavere

James Clear

Adam Grant

Dr. Michael Greger

Ryan Holiday

Dave Asprey

Seth Godin

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