Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Rama

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Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

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Frederick

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

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Alistair

Justin is the co-author of Traction Book: a Startup Guide to Getting Customers. Before writing the book, he ran growth at developer tools company Exceptional Cloud Services, which was acquired by Rackspace in 2013. Previously, he also co-founded a 3D printing company that was acquired in late 2011, and has consulted for startups and some of the most popular websites on the internet. He's also an active mentor at 500 Startups, a seed-stage investment fund and accelerator. Justin is the co-author of Traction Book: a Startup Guide to Getting Customers. Before writing the book, he ran growth at developer tools company Exceptional Cloud Services, which was acquired by Rackspace in 2013. Previously, he also co-founded a 3D printing company that was acquired in late 2011, and has consulted for startups and some of the most popular websites on the internet. He's also an active mentor at 500 Startups, a seed-stage investment fund and accelerator. 

Justin

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

David Heinemeier Hansson is a Danish programmer, racing driver and the creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the web-based software development firm Basecamp.

David Heinemeier Hansson

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

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Douglas

How do we explain the market success of companies such as Nike, Starbucks, and Jack Daniels? Their innovative ideas are shaped by an ideology different from conventional design thinking: the authors call this an innovation culture .  Cultural orthodoxy is the norm in mature product categories, which means that up-and-coming brands have a lot of opportunities to break free from this pattern.  The companies highlighted by Holt and Cameron in their book have implemented innovations that use cultural content—ideas or symbolism—from subcultures to meet consumers' needs. 

Keith Rabois is an American technology entrepreneur, executive and investor. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide and Square.

Douglas B. Holt

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Cultural Strategy

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