The Power of Nice

Linda Kaplan Thaler and Robin Koval rose to the top of the advertising profession by adhering to a simple but effective philosophy: being kind pays. Whereas many businesses create a kill-or-be-killed mentality, the Kaplan Thaler Group has thrived by using chocolate and flowers. They illustrate why, contrary to popular belief, kind people finish first in The Power of Nice through their own experiences and the stories of other people and enterprises. The Power of Nice debunks the old cliché that pleasant guys finish last, demonstrating that nice businesses enjoy reduced staff turnover, lower recruitment expenses, and higher production. People who are pleasant to be around live longer, are healthier, and earn more money. Companies and people with a reputation for collaboration and fair play develop the kinds of relationships that lead to bigger and better opportunities, both in business and in life, in todays linked globe. With a variety of real-life examples from both the corporate world and their personal lives, Kaplan Thaler and Koval demonstrate the surprising power of kindness. Most importantly, they give a strategy that covers everything from making a good first impression to sweetening the deal to turning adversaries into allies. The Power of Nice will change the way you live and work by providing inspiration and advice on how to boost your career and broaden your influence in the workplace.