The Charisma Myth

What if you could learn to be more charismatic? For the first time, science and technology have taken charisma apart, figured it out, and turned it into an applied science. In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. Now you can too! This book will teach you how to use what we know about charisma in real life situations—whether at work or on a date. It is full of practical tools and techniques that will help you become more likable, persuasive, attractive, and influential.