Power of Moments

What if a teacher could design a lesson that his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? And what if you had a better sense of how to create memories that matter for your children? In this book, the bestselling authors of Switch and Made to Stick explore certain brief experiences and how we can design them in much of our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride and connection. If we embrace these elements, we can conjure more moments that matter.