Information Rules

In Information Rules: A Strategic Guide to the Network Economy, authors Shapiro and Varian argue that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They demonstrate how managers must understand the economics of information technology if they are to develop effective strategies for competing in the new economy. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems.