For the Win

From Farmville to World of Warcraft and Scrabble, people spend billions of dollars on games every year. These games are carefully constructed to address human motivation in order to draw in players. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business. ‍