Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

Paul

Raymond Dalio is an American billionaire investor, hedge fund manager, and philanthropist. Dalio is the founder, co-chairman and co-chief investment officer of investment firm Bridgewater Associates, one of the world's largest hedge funds. Bloomberg ranked him as the world's 79th-wealthiest person in February 2020.

Jessica Nicole Hische is an American letterer, illustrator, and type designer. She is best known for her personal projects, 'Daily Drop Cap' and the Should I Work for Free flowchart.

Jessica

Matej Latin is a Senior Product designer at GitLab and is based in Ljubljana, Slovenia. He writes about design, minimalism and typography.

Matej

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Ryan Hoover is the founder of Product Hunt, a popular website where you can find the latest products for just about any need or want in your life. He is also working on YourStack, a community platform to find the best apps, products, and tips recommended by people you know. Prior, he created Startup Edition and was Director of Product at PlayHaven. Ryan was the contributing writer to the international bestseller, Hooked: How to Build Habit-Forming Products by Nir Eyal, and has written essays featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web. Fun fact: he doesn't eat pancakes.

Ryan

Jason Fried is the co-founder and president of 37signals (now Basecamp), a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Jason

Scott Belsky is an American entrepreneur, author and early-stage investor best known for co-creating the online portfolio platform, Behance, Inc.

Scott

Julie Zhuo is a Chinese-American businessperson, author and computer scientist. She was the vice president of product design at Facebook.

Julie

Winston Churchill was a British statesman who served as Prime Minister of the United Kingdom from 1940 to 1945, during the Second World War, and again from 1951 to 1955.

Winston

Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is also a major figure in analytic philosophy and one of the founders of the field of cognitive science.

Noam

Steven Pressfield is an American author of historical fiction, non-fiction, and screenplays.

Steven

Neil Richard MacKinnon Gaiman is an English author of short fiction, novels, comic books, graphic novels, nonfiction, audio theatre, and films. His works include the comic book series The Sandman and novels Stardust, American Gods, Coraline, and The Graveyard Book.

Neil

Stewart Brand is an American writer, best known as editor of the Whole Earth Catalog. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation.

Stewart

Ive always felt that good typography is the most undervalued and underappreciated elements in modern product design.  Text is never just text.  It often goes unnoticed in good design, but good type design can elicit emotion, guide attention and even create a typographical identity. The designers at Mailchimp valued to the power of typography and typographical identity in their recent rebrand when they selected an old-style serif, Cooper Light, as their primary typeface.  Cooper Light was originally released over 100 years ago, and the slightly ironic choice (for a tech company) has become synonymous with Mailchimps brand in just a couple of years. Bad typography, by contrast, sticks out.  Even to non-design oriented folks, bad typography is easy to spot, reflects badly on the brand and leads to a poor user experience. Often (and Im the first to admit I do this), designers fall back on trends rather than carefully considering the best typography for a design.  Partly, because good typography skills are difficult to master.  Paired with great copywriting, understanding the basics of effective typography is a powerful force multiplier to help you stand out and improve user experiences. The Visual History of Type traces the evolution of typeface design over the last 200 years.  As much a beautifully-design coffee table as an exhaustive and thorough history of type, The Visual History of Type is a great primer for levelling up on your typography knowledge. This is my favorite type book that I own—yes, even more so than Bringhurst.  It’s not about typography; it’s about typefaces.  But it is a monumental work that showcases the evolution of type from the days of Gutenberg to modern times, and reading it will expose you to the entire history of typography and give you a new perspective on graphic design.  —Jeremiah Shoaf, founder of TypewolfIf youre interested in a more practical book dedicated to improving your web design typography, an honourable mention goes to Better Web Typography for a Better Web by Matej Latin which I highly recommend!

Jeremiah Shoaf is a freelance Designer and Art Director based in Oregon. He is the creator and curator of Typewolf, an independent typography site helping designers choose the perfect font combinations.

Paul McNeil

Best author’s book

The Visual History of Type

Similar authors

Nir Eyal

Jake Knapp

Paul Graham

Ray Dalio

Jessica Hische

Matej Latin

Seth Godin

Ryan Hoover

Jason Fried

Scott Belsky

Julie Zhuo

Winston Churchill

Noam Chomsky

Steven Pressfield

Neil Gaiman

Stewart Brand