The Power of Broke

Since he began selling his hand-sewn t-shirts on the streets of Queens, Daymond John has been exercising the power of broke. With little money and only $40 to work with, Daymond had to go outside the box to sell his items. Fortunately, desperation creates creativity, and he came up with a concept for a creative campaign that would eventually turn the FUBU brand into a $6 billion global phenomenon. But it might not have occurred if he hadnt started off penniless, with nothing but a hopeful heart and a burning desire to succeed by any means necessary. The inventor of FUBU and star of ABCs Shark Tank demonstrates how, rather than being a disadvantage, being broke can be your greatest competitive edge as an entrepreneur. Why? Because establishing a business on a shoestring drives you to be more inventive. It forces you to make better use of your resources. It forces you to engage more authentically with your customers and advertise your ideas in new ways. It requires you to be true to yourself, stay laser-focused on your objectives, and come up with the creative solutions needed to leave a lasting impression. When youre up against the wall, your money account is depleted, and your only resources are imagination and passion, success is your only alternative. Youll learn how to use the Power of Broke to scrape, hustle, and dream your way to the top in this book.