The Elephant in the Brain

Neumeier's book ZAG follows a clear whiteboard overview style and drills down into the question of how brands can be successful in an extremely cluttered marketplace. In an entertaining 3-hour read, you will learn: how to read customer feedback on new products and messages how to turn your brand into a line that drives synergy secrets of naming products, services, and companies the four deadly dangers faced by brand portfolio how to succeed at all three stages of the competition cycle an age of me-too products and communications.