Strangers to Ourselves

Strangers to Ourselves, by Timothy D. Wilson, explores how ideas of the unconscious mind were formed by Freudian and Behaviorist branches of psychology and how they are changing in the 21st century. In this book, Wilson argues that our unconscious minds are much more capable of driving our behavior than we previously imagined. The UX designer, marketer or entrepreneur who reads this book will learn some invaluable insights into human psychology — a component to be attentive to when crafting user experiences.