Planet Google

Randall Stross, author of The Microsoft Way, takes readers deep inside Google, the most significant, most inventive, and most ambitious firm of the Internet Age. Based on exceptional access he got to the extremely secretive Googleplex, Stross' comments shed light on the strategy underlying the company's recent rush of aggressive initiatives, all of which were motivated by the pursuit of a business plan unlike any other: to become the undisputed gatekeeper of all the world's information. Will Google be successful? What are the consequences of a single firm controlling so much data and knowing so much about us? With 68 percent of all Web searches (and increasing), revenues that are the envy of the corporate world, and a wealth of talent, Google is well on its way to achieving its aim of being as dominating a force on the Web as Microsoft was on the PC.