No Sweat

Behavior expert Michelle Segar has devoted her career to the science of motivation. In No Sweat, she reveals that while better health and a smaller pant size might sound like strong incentives, human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we're not going to exercise unless it makes us happy right now. So, what's the solution? To achieve lasting fitness, we have to change our minds—before we can change our bodies. In No Sweat, Segar shows us how.