Mindful Design

Create design products that enhance your customers’ lives by building a better understanding of human behavior. This book examines the different aspects of brain science—how human behavior can be used to integrate your product design into lifestyle and make decisions for the good of those that are using your product. Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each person's day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony; and about our brain’s propensity towards pattern recognition and how we perceive the world cognitively. In the second half of the book, you will focus on the practical application of what you have learned, specific to interaction and interface design.