Book

Designing Brand Identity

326 pages · 1994 · Rating 4.6

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Takeaways
Description
Whether you're a project manager for your company's rebrand or simply need to educate your staff or students on the fundamentals of brand identity, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution and governance, this compendium of tools and best practices is a practical guide to branding success.

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Ran Segall, designer and educator and entrepreneur and technology, Recommending BestBooks

Ran Segall

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