Character Counts

In Character Counts, John Bogle tells the story of how Vanguard was born, why it has flourished and what leadership principles and management practices fostered its development. Covering the period 1974­2001, the story is told through the dozens of potent and memorable speeches he has given to Vanguard crew members over the years, interspersed with a narrative that provides context and explanation. This you are there approach provides new insights into one of the world's most important financial institutions­­and into the mutual fund industry itself. In Fortune magazine's list of 'The four giants of finance of the 20th century,' Bogle ranked as number one.