Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to useDonald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to use, a feature which he attributes to putting together emotion and design, or heart and mind.

In his 20-year career as a screenwriter and producer, Blake Snyder has sold dozens of scripts, including co-writing Blank Check, which became a hit for Disney, and Nuclear Family for Steven Spielberg. His book, Save the Cat! The Last Book on Screenwriting You'll Ever Need, was published in May, 2005, and is now in its eleventh printing. It has prompted "standing room only" appearances by Blake in New York, Los Angeles, London, San Francisco, Seattle, Chicago, Vancouver, Toronto, and Barcelona. Apparently it is not quite the last book on screenwriting youll ever need, as the eagerly awaited sequel, Save the Cat! Goes to the Movies: The Screenwriter's Guide to Every Story Ever Told, was published in October, 2007 shooting to #1 in the ScreenwIn his 20-year career as a screenwriter and producer, Blake Snyder has sold dozens of scripts, including co-writing Blank Check, which became a hit for Disney, and Nuclear Family for Steven Spielberg. His book, Save the Cat! The Last Book on Screenwriting You'll Ever Need, was published in May, 2005, and is now in its eleventh printing. It has prompted "standing room only" appearances by Blake in New York, Los Angeles, London, San Francisco, Seattle, Chicago, Vancouver, Toronto, and Barcelona. Apparently it is not quite the last book on screenwriting youll ever need, as the eagerly awaited sequel, Save the Cat! Goes to the Movies: The Screenwriter's Guide to Every Story Ever Told, was published in October, 2007 shooting to #1 in the Screenwriting, Screenplay, and Movies History and Criticism categories on Amazon.com. Blake's method has become the "secret weapon" of many development executives, managers, and producers for its precise, easy, and honest appraisal of what it takes to write and develop stories that resonate. Save the Cat! The Last Story Structure Software You'll Ever Need has codified this method in an easy to use CD-Rom. Blake is a member of the Writers Guild of America, west. Please visit www.blakesnyder.com for more information.With Save the Cat! Goes to the Movies Snyder is determined to set a collective new dialogue about the realities of professional screenwriting; this is exactly what his sincere and heartfelt books set out to do and accomplishes. Snyder once again takes his place as one of the most successful, visionary, accessible, pragmatic screenwriters who writes about the craft of all time. "

Blake

David Lynch is an American filmmaker, painter, musician, singer, sound designer, photographer, and actor.

David

Lord

Walter Francis Kerr was an American writer and Broadway theater critic. He also was a writer, lyricist, and director of several Broadway musicals.He became a theater critic for the New York Herald Tribune in 1951, then began writing theater reviews for the New York Times in 1966. He wrote for the New York Times for seventeen years. Kerr won a Pulitzer Prize for Criticism in 1978.In 1990, the old Ritz theater on West 48th Street was renamed the Walter Kerr Theatre in his honor.Kerr's books include:• How Not to Write a Play (1955)• Criticism and Censorship (1957)• Pieces at Eight (1958)• The Decline of Pleasure (1962)• The Theatre in Spite of Itself (1963)• Tragedy and Comedy (1967)• Thirty Plays Hath November (1969)• God on the Gymnasium FloWalter Francis Kerr was an American writer and Broadway theater critic. He also was a writer, lyricist, and director of several Broadway musicals.He became a theater critic for the New York Herald Tribune in 1951, then began writing theater reviews for the New York Times in 1966. He wrote for the New York Times for seventeen years. Kerr won a Pulitzer Prize for Criticism in 1978.In 1990, the old Ritz theater on West 48th Street was renamed the Walter Kerr Theatre in his honor.Kerr's books include:• How Not to Write a Play (1955)• Criticism and Censorship (1957)• Pieces at Eight (1958)• The Decline of Pleasure (1962)• The Theatre in Spite of Itself (1963)• Tragedy and Comedy (1967)• Thirty Plays Hath November (1969)• God on the Gymnasium Floor (1971)• The Silent Clowns (1975)His wife, Jean Kerr, was also a writer. Together, they wrote the musical Goldilocks (1958), which won two Tony Awards. They also collaborated on Touch and Go (1949) and King of Hearts (1954). It must be said that Kerr did not have much of an ear for music, as many of the shows he panned over his long career included the musically ambitious shows of Stephen Sondheim, Leonard Bernstein's comic opera Candide and musically ambitious West Side Story, and Frank Loesser's "musical with a lot of music" [sic. opera], The Most Happy Fella.Excerpted from Wikipedia.

Walter

David Raymond Sedaris is an American humorist, comedian, author, and radio contributor. He was publicly recognized in 1992 when National Public Radio broadcast his essay "Santaland Diaries". He published his first collection of essays and short stories, Barrel Fever, in 1994.

Jessica Nicole Hische is an American letterer, illustrator, and type designer. She is best known for her personal projects, 'Daily Drop Cap' and the Should I Work for Free flowchart.

Jessica

Yolande Cornelia "Nikki" Giovanni is a Grammy-nominated American poet, activist and author. She has written numerous volumes of poetry and has been honored with loads of awards, including 20 honorary degrees from national colleges and universities. Her poems are undeniably authentic distillations of black life in America. She was editor of Fisk University's literary magazine. She lives in Blacksburg, Virginia, where she is a University Distinguished Professor at Virginia Tech.Yolande Cornelia "Nikki" Giovanni is a Grammy-nominated American poet, activist and author. She has written numerous volumes of poetry and has been honored with loads of awards, including 20 honorary degrees from national colleges and universities. Her poems are undeniably authentic distillations of black life in America. She was editor of Fisk University's literary magazine. She lives in Blacksburg, Virginia, where she is a University Distinguished Professor at Virginia Tech.

Nikki

Michael Bierut is a graphic designer, design critic and educator. He designed the logo for Hillary Clinton's 2016 presidential campaign.

Michael

Mark

Carrie

Helen Vendler is the A. Kingsley Porter University Professor at Harvard University, where she received her PhD in English and American Literature in 1960. Before joining the Harvard faculty, Vendler taught at Cornell, Swarthmore, Haverford, Smith, and Boston University. Vendler has written books on Yeats, Herbert, Keats, Stevens, Shakespeare, Whitman, and Heaney, and, most recently, Our Secret Discipline: Yeats and Lyric Form (2007), Last Looks, Last Books: Stevens, Plath, Lowell, Bishop, Merrill (2010); Dickinson: Selected Poems and Commentaries’ (2010); and The Ocean, the Bird, and the Scholar: Essays on Poets and Poetry (2015). She also reviews contemporary poetry for the New Republic, London Review of Books, and other journals. She has Helen Vendler is the A. Kingsley Porter University Professor at Harvard University, where she received her PhD in English and American Literature in 1960. Before joining the Harvard faculty, Vendler taught at Cornell, Swarthmore, Haverford, Smith, and Boston University. Vendler has written books on Yeats, Herbert, Keats, Stevens, Shakespeare, Whitman, and Heaney, and, most recently, Our Secret Discipline: Yeats and Lyric Form (2007), Last Looks, Last Books: Stevens, Plath, Lowell, Bishop, Merrill (2010); Dickinson: Selected Poems and Commentaries’ (2010); and The Ocean, the Bird, and the Scholar: Essays on Poets and Poetry (2015). She also reviews contemporary poetry for the New Republic, London Review of Books, and other journals. She has held fellowships from, among others, the John S. Guggenheim Memorial Foundation, Woodrow Wilson Center, and National Endowment for the Humanities, and is a member of the American Philosophical Society, American Academy of Arts and Letters, American Academy of Arts and Sciences, Swedish Academy of Arts and Sciences, and Modern Language Association, of which she was president in 1980.

Helen

Sydney Alvin Field was an American screenwriting guru who wrote several books on the subject of screenwriting. He also conducted workshops and seminars on the subject of producing salable screenplays. Hollywood film producers have increasingly used his ideas on structure as a guideline to a proposed screenplay's potential.Sydney Alvin Field was an American screenwriting guru who wrote several books on the subject of screenwriting. He also conducted workshops and seminars on the subject of producing salable screenplays. Hollywood film producers have increasingly used his ideas on structure as a guideline to a proposed screenplay's potential.

Francis Scott Key Fitzgerald was an American writer of novels and short stories, whose works have been seen as evocative of the Jazz Age, a term he himself allegedly coined. He is regarded as one of the greatest twentieth century writers. Fitzgerald was of the self-styled "Lost Generation," Americans born in the 1890s who came of age during World War I. He finished four novels, left a fifth unfinished, and wrote dozens of short stories that treat themes of youth, despair, and age. He was married to Zelda Fitzgerald.Francis Scott Key Fitzgerald was an American writer of novels and short stories, whose works have been seen as evocative of the Jazz Age, a term he himself allegedly coined. He is regarded as one of the greatest twentieth century writers. Fitzgerald was of the self-styled "Lost Generation," Americans born in the 1890s who came of age during World War I. He finished four novels, left a fifth unfinished, and wrote dozens of short stories that treat themes of youth, despair, and age. He was married to Zelda Fitzgerald.

Elwyn Brooks White was a leading American essayist, author, humorist, poet and literary stylist and author of such beloved children's classics as Charlotte's Web, Stuart Little, and The Trumpet of the Swan. He graduated from Cornell University in 1921 and, five or six years later, joined the staff of The New Yorker magazine. He authored over seventeen books of prose and poetry and was elected to the American Academy of Arts and Letters in 1973. White always said that he found writing difficult and bad for one's disposition. Mr. White has won countless awards, including the 1971 National Medal for Literature and the Laura Ingalls Wilder Medal, which commended him for making “a substantial and lasting contribution to literature for children.”Elwyn Brooks White was a leading American essayist, author, humorist, poet and literary stylist and author of such beloved children's classics as Charlotte's Web, Stuart Little, and The Trumpet of the Swan. He graduated from Cornell University in 1921 and, five or six years later, joined the staff of The New Yorker magazine. He authored over seventeen books of prose and poetry and was elected to the American Academy of Arts and Letters in 1973. White always said that he found writing difficult and bad for one's disposition. Mr. White has won countless awards, including the 1971 National Medal for Literature and the Laura Ingalls Wilder Medal, which commended him for making “a substantial and lasting contribution to literature for children.”

E.B.

Stephen Edwin King is an American author of horror, supernatural fiction, suspense, and fantasy novels. His books have sold more than 350 million copies, many of which have been adapted into feature films, miniseries, television series, and comic books. King has published 61 novels and six non-fiction books.

Stephen

Virginia

Virginia Postrel, a highly recognized author, differentiates glamour from glitter in provocative detail with over one hundred images, explaining what attributes make a person, an object, a venue, or an event gorgeous.  What triggers that delightful ache of desire—that if only feeling? If only I could dress like that, be a member of that organization, drive that car, live in that house, and be (or be with) that person.  In all types of glamour, Postrel defines the three key aspects and explains how they work together to create a distinct experience of projection and yearning. The Power of Glamour is the first book to explain what glamour is—not just a fashion trend or a personal trait, but a phenomena that discloses our inner selves and influences our big and small actions.  Glamour stokes ambition and feeds optimism by embodying the promise of a new and better self in other and better circumstances, even as it creates sometimes-dangerous delusions.  Postrel contends that glamour is a compelling cultural force that can be seen everywhere from vacation brochures to military recruiting advertising, from the Chrysler Building to the iPad, from political utopias to action heroes.  Its allure extends beyond the usual realms of fashion and cinema, influencing our purchasing decisions, as well as where we live, what occupations we seek, where we invest, and how we vote. The outcome is a paradigm-shattering hypothesis that explains how glamour evolved into a strong type of nonverbal persuasion, one that delves into our deepest desires and secrets to affect our daily decisions. 

Diana Berlin is a product designer and coach based in San Francisco. She works at Quip as a product manager and runs a podcast called Should We.

Virginia Postrel

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